Web20 de ago. de 2024 · Navigational keywords, or “go” keywords, are terms users search for when they want to visit a website for a specific brand. Searchers often use navigational keywords when they are in the consideration phase of the purchase funnel. They are researching different brands to see which offers the best solution to their problem. … Web18 de ene. de 2016 · Transactional – Here the user wants to get to a website where there will be more interaction, e.g. buying something, downloading something, signing up or registering etc. Informational – This is when the user is looking for a specific bit of information. Navigational – The user is looking to reach a particular website.
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